Barry Cullen Cadillac

The goal of this project was to harness the Cadillac brand to, primarily, drive users through different avenues toward the inventory of the dealership. The client wanted to focus on the luxury aesthetic of the brand in a way that's streamlines and guides the user to her goal in whatever way's intuitive to the audience group.

  • I did:

  • Interaction design

  • User research

  • Photo-editing


The Cadillac brand is, visually, very breezy and clean. The use of white space and defined lines between photos makes the layout very crisp and sharply defines the content of each section. This is a mockup of an original design created for a client while working at CDK Global.