Giraffe is boutique store with a couple locations around King County. They sell gifts and home goods with an emphasis on style and social wellness. Looking to clarify their brand and expand into e-commerce, this project included a new website and a refresh of the corresponding in-store branding.

  • I did:

  • Interaction design

  • User research

  • Development

  • Icons

  • Branding


Working with the owner to develop the brand, it seemed obvious that the common theme running through their work is to make the world a more beautiful place—through both style and responsible trade. We used that idea to develop a visual identity to reflect that chic, international spirit.