Moore’s Chevrolet

This client is located near a large lake in a very outdoorsy region—the goal of this site was to take the terrain of the business and mesh it with the content in a way that makes you want to just drive a big ol' truck off to the state park and just hang out with your dog.

  • I did:

  • Photo-editing

  • Interaction design

  • Branding

  • User research

Result

Visually, it was really important to seamlessly combine elements of the outdoors with the sections of information in a way that feels organic and doesn't distract from the content of the site. Whitespace was judiciously used to balance the loud sections of photography. This is a mockup of an original design created for a client while working at CDK Global.